A retailer's maintained markup is usually lower than the retailer's initial markup.

Question

Quizplus · Accepted Answer

This is because the maintained markup is calculated based on the actual selling price of the product, which may be lower than the original selling price set by the retailer. The initial markup is calculated based on the retailer's cost of the product and the desired profit margin, and does not take into account any markdowns or discounts that may affect the actual selling price.

A Retailer's Maintained Markup Is Usually Lower Than the Retailer's