Which of the following conditions does NOT allow a retailer to price above the market?
A) Offering an exclusive merchandise line
B) Maintaining extended hours of operation
C) Having a competitor with similar merchandise lines located next door
D) Having outlets in accessible and convenient locations
E) Providing "extra" services

Question

Quizplus · Accepted Answer

If a retailer has a competitor with similar merchandise lines located next door, they may not be able to price above the market because consumers have the option to go to the competitor for a lower price. The other options (A, B, D, and E) all provide some sort of added value that may allow the retailer to justify pricing above the market.

Which of the Following Conditions Does NOT Allow a Retailer