McDonald's and Burger King are sometimes forced to drop prices by promoting "value meals" in the face of mounting competition.This is an example of a ______ objective.
A) target
B) status quo
C) competitive
D) comparable
E) market share

Question

Quizplus · Accepted Answer

This is an example of a status quo objective, where the goal is to maintain current market share and meet the competition's prices to avoid losing customers to competitors. Dropping prices through "value meals" is a strategy to keep prices comparable with competitors, thus maintaining the status quo in the market.

McDonald's and Burger King Are Sometimes Forced to Drop Prices