_____ occur when there is a disagreement about which member of the marketing channel should make decisions.
A) Perceptual incongruity
B) Domain disagreements
C) Goal incompatibility
D) Gray marketing
E) Dual distribution

Question

Quizplus · Accepted Answer

Domain disagreements occur when there is a disagreement about designated roles and responsibilities within the marketing channel. This can lead to confusion, lack of cooperation, and a breakdown in the channel's effectiveness.

_____ Occur When There Is a Disagreement About Which Member