A customer visits Best Buy to learn about the different models,their features,and the usage of new digital cameras.This customer then leaves the store without purchasing the camera from Best Buy and makes the actual transaction on Amazon.com.This is an example of:
A) diverting.
B) gray marketing.
C) free-riding.
D) goal incompatibility.
E) perceptual incongruity.

Question

Quizplus · Accepted Answer

Free-riding refers to a situation where a customer uses the resources of one company (such as Best Buy in this case) to learn about a product but ultimately makes the purchase from another company (such as Amazon) to take advantage of lower prices or other benefits. This behavior is known as free-riding, as the customer has effectively taken advantage of the resources of Best Buy without contributing any revenue to the company.

A Customer Visits Best Buy to Learn About the Different