The two types of complementary strategic alliance are:
A)vertical and horizontal
B)macro and micro
C)outsourcing and insourcing
D)top and bottom

Question

Quizplus · Accepted Answer

Vertical and horizontal are the two types of complementary strategic alliance. Vertical alliances refer to partnerships between companies that operate in different stages of the supply chain, while horizontal alliances involve partnerships between companies that operate in the same stage of the supply chain or have similar products or services. These alliances enable companies to access new markets, technologies, and capabilities, and achieve a competitive advantage.

The Two Types of Complementary Strategic Alliance Are