When partnerships are designed to take advantage of market opportunities by combining firm assets to create new value, they are engaging in:
A)competition-reducing strategies
B)competition response alliances
C)uncertainty-reducing strategies
D)complementary strategic alliances

Question

Quizplus · Accepted Answer

Complementary strategic alliances are designed to combine firm assets to create new value and take advantage of market opportunities by filling gaps in each other's abilities and resources. It is not aimed at reducing competition or responding to it, nor is it solely intended to reduce uncertainty.

When Partnerships Are Designed to Take Advantage of Market Opportunities