The product life cycle stage in which there is a rapid sales increase, other firms have begun to market competing products, and lower unit costs and an overall tendency toward increased profit prevail, is the _____ stage.
A) growth
B) extension
C) introduction
D) decline
E) maturity

Question

Quizplus · Accepted Answer

The characteristics described in the question - rapid sales increase, competition from other firms, lower unit costs, and increased profits - all align with the growth stage of the product life cycle.

The Product Life Cycle Stage in Which There Is a Rapid