All of the following except which are characteristics of the introduction stage of the product life cycle?
A) usually a low profit or even a loss
B) the appearance on the market of refinements or extensions of the original product
C) relatively few competitors
D) often a high price
E) low consumer awareness and acceptance of the product

Question

Quizplus · Accepted Answer

The appearance of refinements or extensions of the original product is characteristic of the growth stage, not the introduction stage. In the introduction stage, there is usually low consumer awareness and acceptance of the product, few competitors, a high price, and a low profit or even a loss due to high marketing and development costs.

All of the Following Except Which Are Characteristics of the Introduction