Question 1

A middleman that carries a select group of products within a single line is called a (n) _____ wholesaler.

Accepted Answer

The answer of A middleman that carries a select group...

Question 2

During certain special times, Douglas actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Douglas is providing _____ in this role as a wholesaler.

Accepted Answer

The answer of During certain special times, Douglas actually works...

Question 3

Nine west manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Accepted Answer

Nine West is most likely to use selective distribution as they manufacture luxury leather goods and prefer to limit the number of retailers who have access to their products. This allows them to maintain a certain level of exclusivity and quality control over their brand.

Question 4

Wal-Mart is working with its suppliers using tools such as electronic billing.Purchase order verification, bar-code technology, and the like to integrate data to improve overall performance.This is an example of _____.

Accepted Answer

This is an example of supply chain management, which involves the coordination and integration of all activities involved in the production and delivery of products from suppliers to customers. The use of tools such as electronic billing and bar-code technology helps to streamline the process and improve overall performance.

Question 5

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Accepted Answer

A merchant wholesaler purchases goods in large quantities from manufacturers or producers and then sells those goods to retailers, other businesses, or sometimes even directly to consumers. They act as intermediaries between the producer and the retailer, buying in bulk to get lower prices and then selling smaller quantities at a markup to make a profit. Retailers may choose to purchase from a merchant wholesaler instead of directly from a producer because it can save them time and effort in sourcing and acquiring goods.

Question 6

Simpson micro owns warehouses that stock computer software.They offer net terms to retail stores, offer specials and promotions, and provided customer service Simpson Micro is a (n) _____ wholesaler.

Accepted Answer

Simpson Micro is a specialty-line wholesaler because they focus on a specific line of products, which in this case is computer software.

Question 7

A large restaurant with locations throughout the United States has a long-term partnership with Tyson for its poultry and a produce distributor for its fruits and vegetables.These relationships reduce inefficiencies and costs and result in higher customer satisfaction.This restaurant is successfully using _____.

Accepted Answer

The restaurant is successfully using supply chain management by having long-term partnerships with Tyson for poultry and a produce distributor for fruits and vegetables. This helps reduce inefficiencies and costs while resulting in higher customer satisfaction.

Question 8

McLane Distributors, a wholesaler, buys large quantities of health and beauty care products, light bulbs, batteries, canned food, computer disks, and more and sells them to retailers.McLane is a (n) _____ wholesaler.

Accepted Answer

McLane Distributors sells a wide variety of products, including health and beauty care, light bulbs, batteries, canned food, and computer disks, making it a general merchandise wholesaler.

Question 9

Trask, Inc., sells luggage and other related equipment online, When it receives an order the order automatically goes to Williams Distribution.Williams gets the merchandise from its warehouse and ships it to the customer.Trask is in charge of all other aspects of the purchase.Williams Distribution is a _____ wholesaler.

Accepted Answer

Williams Distribution is a limited-service wholesaler as it only provides the service of getting the merchandise from its warehouse and shipping it to the customer. It does not handle other aspects of the purchase such as order processing, customer service, or payment collection.

Question 10

Clothing manufacturers typically prefer _____ distribution.

Accepted Answer

The answer of Clothing manufacturers typically prefer _____ distribution.
...

Question 11

Manufacturers of furniture, clothing, and consumer electronic generally use _____ distribution.

Accepted Answer

Manufacturers of furniture, clothing, and consumer electronics generally use selective distribution. This allows them to control the number of retailers who sell their products, ensuring quality and brand image are maintained while also maximizing profits.

Question 12

A sales agent provides all of the following advantages except

Accepted Answer

A sales agent typically does not provide a warehouse as part of their services.

Question 13

Products such as very expensive wristwatches are distributed using _____ distribution.

Accepted Answer

Exclusive distribution involves limiting the distribution of a product to a select group of retailers who are authorized to carry and sell the product. This type of distribution is often used with luxury or high-end products such as very expensive wristwatches, where the manufacturer wants to maintain a high level of control over the product's image and ensure that it is only available at certain locations.

Question 14

Sandy is a specialist in crude oil.She represents buyers or sellers and is generally hired on a temporary basis.She is known for her expertise in crude oil.Sandy in a (n) _____.

Accepted Answer

Sandy is representing buyers or sellers on a temporary basis and is known for her expertise in crude oil, which makes her a broker.

Question 15

All of the following are services provided by wholesalers to retailers except

Accepted Answer

Manufacturing products is not a service provided by wholesalers. Wholesalers typically purchase products from manufacturers and sell them to retailers, providing services such as buying in bulk, promoting products, supplying marketing information, and helping to finance purchases.

Question 16

Whirlpool Appliances would most likely use _____ distribution to sell its products.

Accepted Answer

Whirlpool Appliances is a well-known brand and its products have high demand in the market. Therefore, Whirlpool would most likely use selective distribution to sell its products. Selective distribution involves the selective appointment of retailers who can market the product effectively, which helps the company maintain brand value and control over the distribution process while also ensuring product availability in the market.

Question 17

Wally's Hardware store is located in a small town in the Midwest.This store would best be classified as a (n) _____.

Accepted Answer

Wally's Hardware store is described as being "independent", which means it is not part of a larger chain or franchise. Therefore, the correct classification for this type of retailer is independent retailer.

Question 18

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers

Accepted Answer

Full-service wholesalers perform the entire range of wholesaler functions, including carrying a variety of products, providing information and advice to retailers, offering credit and financing, and providing other support services.

Question 19

Rolls-Royce uses _____ distribution on sell its automobiles

Accepted Answer

Rolls-Royce uses exclusive distribution to sell its automobiles. This means they only sell through a limited number of authorized dealerships who are carefully selected and trained. This creates a perception of exclusivity and luxury around the brand, making it more desirable for high-end consumers.

Question 20

A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a (n) _____.

Accepted Answer

A functional middleman who does not take title to products and is compensated by commissions paid by producers is called an agent.

Quiz 13: Distributing and Promoting Products