In Chapter 5, you were introduced to the supermarket store, Stew Leonard's.Stew Leonard's is highly profitable and successful, even while doing business in a competitive market.The store's success story exemplifies that competitive advantage in the marketplace can be achieved through
A) use of advanced information technology.
B) superior customer service.
C) providing quick and accurate information.
D) offering the best product.

Question

Quizplus · Accepted Answer

Stew Leonard's success is attributed to its focus on providing superior customer service, such as its "customer first" philosophy and extensive employee training programs. While advanced IT, quick and accurate information, and offering quality products are important factors in achieving competitive advantage, Stew Leonard's success story demonstrates the powerful impact of exceptional customer service.

In Chapter 5, You Were Introduced to the Supermarket Store