Which of the following about projective techniques used in marketing research are false?
A) Projective techniques often generate responses that participants would be unwilling or unable to give if questioned directly.
B) Projective techniques originated in the field of psychology.
C) In one class of projective techniques, called completion tasks, subjects fill-in-the-blanks by finishing sentences or stories.
D) Projective techniques provide the advantages of providing data that is quick to collect, code, and analyze because the data can be collected using a survey.
E) In expression-type projective techniques, subjects describe the actions of typical others.

Question

Quizplus · Accepted Answer

Projective techniques do not provide the advantage of providing data that is quick to collect, code, and analyze because the data collection process is often more involved than a traditional survey. Projective techniques often involve in-depth interviews, focus groups, or other more involved methods.

Which of the Following About Projective Techniques Used in Marketing