_____ involves building stronger relationships with consumers by using information technology and improved business processes.
A) Online advertising
B) Relationship marketing
C) Transactional surveys
D) Process improvement initiatives
E) Attribute advertising

Question

Quizplus · Accepted Answer

Building stronger relationships with consumers through the use of information technology and improved business processes is called relationship marketing. Relationship marketing focuses on creating long-term customer loyalty and retention by providing personalized experiences, excellent customer service, and customized solutions that meet individual customer needs. It is a customer-focused strategy that aims to build trust, mutual understanding, and a sense of emotional connection between the company and the customer. The ultimate goal of relationship marketing is to create customer advocates who will promote the brand and generate positive word-of-mouth referrals.

_____ Involves Building Stronger Relationships with Consumers by Using Information