Involvement in a purchase will tend be high for all of the following except:
A) a car
B) a interviewing suit
C) a medical procedure
D) a magazine
E) All of the above will include high involvement.

Question

Quizplus · Accepted Answer

Involvement in a purchase tends to be lower for products that are low-cost, have little perceived risk or consequences in the purchase, and/or are bought frequently. Magazines are typically low-cost and are bought frequently, meaning involvement is likely to be low.

Involvement in a Purchase Will Tend Be High for All