Geo-demographic segmentation is sometimes called zip-code marketing.

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Geo-demographic segmentation is a marketing strategy that divides a population into segments based on their geographic and demographic characteristics, such as age, gender, income, education, and lifestyle. It is often used by businesses to tailor their products and services to particular segments of the population. Zip-code marketing is a form of geo-demographic segmentation that specifically targets customers in a particular geographic region defined by their postal code.

Geo-Demographic Segmentation Is Sometimes Called Zip-Code Marketing