Demographic segmentation involves segmenting on the basis of cultural differences among consumers living in
different cities, states, regions, or countries.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing a market into segments based on variables such as age, gender, income, occupation, education, or family size, rather than cultural differences. Cultural differences are more related to geographic or psychographic segmentation.

Demographic Segmentation Involves Segmenting on the Basis of Cultural Differences