A branding strategy in which a firm uses the same brand for all or most of its products is called ____ branding.
A) producer
B) individual
C) Unity
D) family
E) promotion

Question

Quizplus · Accepted Answer

Family branding is a strategy in which a firm uses the same brand name for all or most of its products. This creates brand recognition and loyalty among customers, and also helps the firm to save on branding and advertising costs. It is also known as umbrella branding.

A Branding Strategy in Which a Firm Uses the Same