Question 1

Procter & Gamble regularly monitors trends and information posted about their products and brands by consumers on several Web sites. Which source of data input does this represent?
A) scanner data
B) Internet records
C) behavioral tracking
D) Web tracking

Accepted Answer

This represents Web tracking, as Procter & Gamble is monitoring consumer activity on various Web sites. Scanner data refers to sales data collected at the point of purchase, while Internet records and behavioral tracking are broad terms that could encompass several data collection methods.

Question 2

When a marketing manager has sufficient information to make a good decision, the information is said to be ____________________.

Accepted Answer

The answer of When a marketing manager has sufficient information...

Question 3

Which technique covertly discovers and records the websites that consumers visit?
A) cloud storage
B) history sniffing
C) RFID rags
D) Boolean operators

Accepted Answer

History sniffing is a technique used by hackers to covertly discover and record the websites that consumers visit without their knowledge or consent. This can be done by exploiting vulnerabilities in web browsers and using JavaScript to access a user's browsing history. The other options (A, C, D) are not related to the covert discovery and recording of a user's browsing history.

Question 4

Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.

Accepted Answer

The answer of Information that is provided when a marketing...

Question 5

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LexisNexis is an example of a data ____.
A) compiler
B) wholesaler
C) warehouse
D) miner

Accepted Answer

LexisNexis acts as a wholesaler by putting together various data sources and offering them to libraries for a fee. They are not simply compiling the data themselves (A), acting as a warehouse to store it (C), or actively mining for new data (D).

Question 6

Parties that furnish information on the World Wide Web are called ____.
A) browsers
B) content providers
C) search engines
D) Intranets

Accepted Answer

Parties that furnish information on the World Wide Web are called content providers. Browsers are software that enables users to access and view web pages. Search engines are tools used to search for specific information on the web. Intranets are private networks used within organizations.

Question 7

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site. This is an example of ____.
A) push technology
B) electronic data interchange
C) pull technology
D) a URL

Accepted Answer

Amazon recommending books is an example of push technology, where information is sent to the user without them explicitly requesting it. This contrasts with pull technology, where the user must request information.

Question 8

Yahoo! and Google are examples of ____.
A) home pages
B) search engines
C) ISPs
D) CRMs

Accepted Answer

Both Yahoo! and Google are search engines, which are websites or software applications that allow users to search and retrieve information from the internet. Home pages refer to the landing page of a website, ISPs (Internet Service Providers) provide internet access and CRMs (Customer Relationship Management) are software systems used to manage customer interactions and data.

Question 9

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n) ____________________.

Accepted Answer

The answer of A computer-based system that helps marketing managers...

Question 10

Information that is accurate, valid, and reliable is said to be of high ____________________.

Accepted Answer

The answer of Information that is accurate, valid, and reliable...

Question 11

Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale, but is unable to purchase it in her size. The following year, Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color. Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications, which is an example of ____.
A) electronic data interchange
B) Web tracking
C) pull technology
D) predictive analytics

Accepted Answer

Talbot's use of computerized data sources and statistical tools to search for relationships in order to send Laurie an email about a similar sweater is an example of predictive analytics. This involves using data mining, machine learning and other techniques to analyze current and historical data to make predictions about future events or trends.

Question 12

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?
A) environmental scanning
B) behavioral tracking
C) search engine marketing
D) electronic data interchange

Accepted Answer

Melanie is performing environmental scanning, which involves the systematic collection and analysis of external environmental data to identify potential trends and changes that may affect a company's operations.

Question 13

Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis. What term describes this function?
A) cookies
B) EDI
C) pull technology
D) data transference

Accepted Answer

EDI, or Electronic Data Interchange, is the electronic transmission of business documents between businesses. In this case, Wal-Mart is using EDI to send sales data to Wrangler so that they can efficiently replenish inventory.

Question 14

Most companies use a private data network that uses Internet standards and technology, but only allows those individuals whom the organization deems as appropriate participants to access data. This is an example of a(n) ____.
A) Intranet
B) smart network
C) internal source
D) content provider

Accepted Answer

A private data network that allows only authorized individuals to access data is called an intranet.

Question 15

When you visit Web sites, most likely, a small computer file that records your Web usage history is created. This small computer file is called a(n) ____.
A) electronic data exchange
B) cookie
C) URL
D) intranet

Accepted Answer

A cookie is a small file that is created when you visit a website. It can record your usage history, such as login information or the pages you visited. It is often used to personalize your experience on the website or for targeted advertising.

Question 16

A Web site address that Web browsers recognize is called a(n) ____.
A) URL
B) EDI
C) DSS
D) UPC

Accepted Answer

URL stands for Uniform Resource Locator, which is the address of a website that web browsers recognize. EDI (Electronic Data Interchange), DSS (Decision Support System), and UPC (Universal Product Code) are not related to website addresses.

Question 17

An Internet user sets up his computer so that it will send him regular news about his favorite professional football team. What application is in use?
A) push technology
B) pull technology
C) smart agent software
D) RFID

Accepted Answer

The answer of An Internet user sets up his computer...

Question 18

In information technology, ____________________ is data formatted (structured) to support decision-making or define the relationship between two facts.

Accepted Answer

The answer of In information technology, ____________________ is data formatted...

Question 19

CompuStat, which publishes financial data, such as income statements and balance sheets, is an example of which type of database?
A) statistical database
B) financial database
C) video database
D) electronic interchange database

Accepted Answer

CompuStat is a database that specializes in financial data, making it a financial database. It is not a statistical or video database, and it is not related to electronic interchange.

Question 20

Data collected in an open data partnership is ____.
A) available only to the researchers gathering the information
B) available to the consumers from whom researchers gather the information
C) made publicly available on the Internet
D) sold to the consumers from whom researchers gather the information

Accepted Answer

The answer of Data collected in an open data partnership...

Quiz 2: Information Systems and Knowledge Management

Procter & Gamble regularly monitors trends and information posted about their products and brands by consumers on several Web sites. Which source of data input does this represent?

When a marketing manager has sufficient information to make a good decision, the information is said to be ____________________.

Which technique covertly discovers and records the websites that consumers visit?

Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.

LexisNexis is a company that puts together consortia of data sources into packages that are offered to municipal, corporate, and university libraries for a fee. LexisNexis is an example of a data ____.

Parties that furnish information on the World Wide Web are called ____.

Amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site. This is an example of ____.

Yahoo! and Google are examples of ____.

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n) ____________________.

Information that is accurate, valid, and reliable is said to be of high ____________________.

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?

Wal-Mart transmits information electronically each day to Wrangler jeans about unit sales of this product in its retail outlets so that Wrangler can replenish Wal-Mart's inventory on an as-needed basis. What term describes this function?

Most companies use a private data network that uses Internet standards and technology, but only allows those individuals whom the organization deems as appropriate participants to access data. This is an example of a(n) ____.

When you visit Web sites, most likely, a small computer file that records your Web usage history is created. This small computer file is called a(n) ____.

A Web site address that Web browsers recognize is called a(n) ____.

An Internet user sets up his computer so that it will send him regular news about his favorite professional football team. What application is in use?

In information technology, ____________________ is data formatted (structured) to support decision-making or define the relationship between two facts.

CompuStat, which publishes financial data, such as income statements and balance sheets, is an example of which type of database?

Data collected in an open data partnership is ____.