Products or services with a high degree of similarity of features and components are called:
A)generic.
B)copy-cat.
C)rip-offs.
D)product families.
E)product/service matrix.

Question

Quizplus · Accepted Answer

Product families are groups of related products that have a high degree of similarity in features and components, often designed to meet a related set of needs within a market segment.

Products or Services with a High Degree of Similarity of Features