Which of the following steps in one-to-one marketing involves determining who your best customers are in terms of what they spend and will spend in the future?
A)Differentiate among your customers
B)Better understand the competition's customer
C)Identify your customers
D)Create a marketing message that can be mass produced
E)Establish short-term measures to evaluate your efforts

Question

Quizplus · Accepted Answer

Differentiating among your customers involves analyzing their value to your business, both in terms of current spending and potential future spending, to identify who your best customers are. This step is crucial for tailoring marketing efforts to retain and attract the most valuable customers.

Which of the Following Steps in One-To-One Marketing Involves Determining