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International Business Opportunities and Challenges Study Set 1

Business

Quiz 14 :

Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management

Quiz 14 :

Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management

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All citizens of a given country can be marketed to uniformly.
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True False
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False

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In some cases, middle-class consumers from emerging markets will buy more expensive branded goods, if the brands resonate with the interests of the local crowd.
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True False
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True

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One advantage of straight product extension is that the products may be less costly due to lower manufacturing and labour costs in the United States.
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False

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Multiple brands may resonate more with specific markets, especially if a company merges with or acquires a local brand that is well respected in that region.
True False
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The advantage of straight product extension strategy is that the company doesn't need to invest in new research, development, or manufacturing.
True False
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The existence of gray-market activity across a country's border has a positive impact on the producer and their channel partners (e.g., distributors and retailers)in the higher-priced country.
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In the case of the indirect channel of distribution, there are no intermediaries between the consumer and the producer.
True False
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Gray markets are illegal and the operators in the market are punishable by law.
True False
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The downsides of safety stock include the increased costs of carrying that inventory such as the investment in the products, taxes and insurance, and storage space.
True False
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Counterfeit markets are illegal because they purposely deceive the buyer.
True False
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In the case of offshoring, the vendor takes control of the operations and runs the operations as they see fit.
True False
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Counterfeit markets hurt companies that have invested in building intellectual assets such as unique product designs, technological developments, costly media content, and carefully crafted brands.
True False
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Understanding the market's culture and social trends is irrelevant when it comes to doing business in the emerging economies of the world.
True False
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The purpose of segmentation is to give the company a concrete vision of its customers, so that it can better understand how to market to that customer.
True False
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One of the biggest challenges in selling to emerging markets involves making the product affordable.
True False
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The world does become flatter to the extent a brand is recognized, accepted, and trusted across borders.
True False
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The disadvantage of straight product extension is that a company's products may not be well suited to local needs.
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A multibrand strategy is not advisable when a country has a strong, positive association with a particular brand.
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In the case of outsourcing, the company pays the outsource vendor for the end result how the vendor achieves the end result is up to the vendor.
True False
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Intermediaries in the channel of distribution can include distributors, wholesalers, agents, brokers, retailers, international freight forwarders, and trading companies.
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