When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:
A) internalization.
B) identification.
C) socialization.
D) compliance.

Question

Quizplus · Accepted Answer

Identification is the correct answer because it involves changing one's behavior or attitudes to be more like those of another person or group, often to establish or maintain a relationship with that person or group. This process does not necessarily involve deeply held beliefs (as with internalization) but rather a desire to be associated with another person or group.

When Consumers Change Their Behaviour or Form Attitudes Intended to Increase