A form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand is called:
A) post-purchase partum.
B) brand loyalty.
C) brand preference awareness.
D) inertia.

Question

Quizplus · Accepted Answer

Brand loyalty is the term used to describe a consumer's conscious decision to continue purchasing the same brand repeatedly, rather than switching to competitors. This behavior is often a result of satisfaction with the product, trust in the brand, or perceived value.

A Form of Repeat Purchasing Behaviour Reflecting a Conscious Decision