If Bill used a mental or problem-solving shortcut to make a purchase decision, he would be utilizing a(n):
A) importance weight.
B) script.
C) strategy.
D) heuristic.

Question

Quizplus · Accepted Answer

Heuristics are mental shortcuts or rules of thumb that simplify decision-making. They are used to make quick, efficient judgments and decisions without having to thoroughly analyze every option.

If Bill Used a Mental or Problem-Solving Shortcut to Make