When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:
A) rational perspective.
B) experiential perspective.
C) behavioural influence perspective.
D) interpretivist perspective.

Question

Quizplus · Accepted Answer

The behavioral influence perspective emphasizes the role of environmental and situational influences on consumer behavior, particularly under conditions of low involvement where decisions are more likely to be influenced by external cues such as sales or product placement rather than extensive cognitive processing.

When Purchase Decisions Are Made Under Conditions of Low Involvement