With respect to the consumer behaviour model that has been presented in the text, the ________ consist(s) of the shopping experience, point-of-purchase stimuli, and sales interactions.
A) antecedent states
B) postpurchase processes
C) cognitive processes
D) purchase environment

Question

Quizplus · Accepted Answer

The purchase environment includes all the aspects that the consumer encounters directly related to the buying process, such as the shopping experience, point-of-purchase stimuli, and interactions with sales personnel. These elements can significantly influence the consumer's decision-making process at the time of purchase.

With Respect to the Consumer Behaviour Model That Has Been