Quiz 9: Social Computing

Airport police dragged Dr. David Dao from a(n) ____ plane when he refused to give up his seat. A) Delta B) JetBlue C) Southwest D) United Airlines

United Airlines originally apologized only for the "overbook situation" that caused Dr. Dao physical harm. After two days, United Airlines changed its public responses due to ________. A) customer boycotts B) machine learning recommendations C) pressure from lawyers D) social media backlash

The key developments of Web ________ were the creation of websites and the commercialization of the web. A) 1.0 B) 2.0 C) 3.0 D) 4.0

________ are an example of harnessing collective intelligence. A) Mashups B) Tags C) Web services D) Wikis

________ deliver functionality as services rather than as packaged software. A) Mashups B) Tags C) Web services D) Wikis

________ feature remixable applications and data. A) Mashups B) Tags C) Web services D) Wikis

________ allow users to place information in multiple, overlapping associations rather than in rigid categories. A) Mashups B) Tags C) Web services D) Wikis

________ are user-generated classifications that use ________ to categorize and retrieve web pages, photos, videos, and other web content. A) Crowdsources; mashups B) Crowdsources; tags C) Folksonomies; mashups D) Folksonomies; tags

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. A) Blogging B) RFID C) RSS D) UWB

________ is an example of microblogging. A) Facebook B) RSS C) Twitter D) UWB

Organizations do NOT typically use wikis to _________. A) collaborate on projects B) follow consumers' social networking comments C) keep enterprise wide documents D) provide a central repository

Mexicans used _______ heavily to recruit volunteers and communicate with people trapped in buildings in the 2017 earthquake. A) Facebook B) Google C) Twitter D) WhatsApp

________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information. A) Disney B) Levi's C) Mountain Dew D) PepsiCo

________ attracts video game lovers and sports enthusiasts through contests. The company also encourages the most dedicated community members to contribute ideas on company products. A) Disney B) Levi's C) Mountain Dew D) PepsiCo

________ advertises on Facebook by enabling consumers to populate a "shopping cart" based on what their friends think they would like. A) Disney B) Levi's C) Mountain Dew D) PepsiCo

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content. A) 20-80; 20; 80 B) 80-20; 80; 20 C) 40-60; 40; 60 D) 60-40; 60; 40

________ is NOT an example of collaborative consumption. A) Collaborative production B) Crowdfunding C) Mass customization D) Peer-to-peer lending

________ does NOT use a peer-to-peer business model. A) Airbnb B) Craigslist C) eBay D) Twitter

________ is the greatest concern in the peer-to-peer economic model. A) Accessibility B) Cost C) Trust D) Usability

On the web, the first peer-to-peer model was _________. A) Airbnb B) Craigslist C) eBay D) Zipcar

Kreditech is based in ______ and is the only credit-scoring start-up that ______. A) Germany; makes loans B) Germany; uses machine learning to search for debts C) Singapore; makes loans D) Singapore; uses machine learning to search for debts

Lenddo is based in ___ and finds the unbanked population in ___ particularly attractive. A) Germany; India B) Germany; the US C) Singapore; India D) Singapore; the US

________ helps stores like Gap promote the season's latest fashion collections. A) Epinions B) InStyle C) Stylehive D) ThisNext

________ allows shoppers to create profiles and blogs about their favorite products in social communities. A) Epinions B) InStyle C) Stylehive D) ThisNext

Epinions is an example of ________ ratings and reviews. A) conversational B) customer C) expert D) sponsored

________ is an example of a customer ratings and reviews website. A) Buzzillions B) Metacritic C) PayPerPost D) SponsoredReviews

Metacritic is an example of ________ ratings and reviews. A) conversational B) customer C) expert D) sponsored

________ is an example of an expert ratings and reviews websites. A) Epinions B) Metacritic C) PayPerPost D) SponsoredReviews

PayPerPost is an example of ________ reviews. A) conversational B) customer C) expert D) sponsored

________ is an example of a sponsored reviews website. A) Epinions B) Metacritic C) PayPerPost D) ThisNext

________ does not promote its use of filter bubbles. A) Amazon B) Facebook C) Google D) Twitter

________ is an example of a group shopping website. A) Facebook B) LivingSocial C) Tujia D) Uber

________ is an example of a shopping community. A) Craigslist B) Fotolia C) Kaboodle D) LivingSocial

________ is NOT an example of a social marketplace. A) Craigslist B) Flipsy C) Fotolia D) Tujia

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. A) advertising B) company buy-in C) crowdsourcing D) employee use

________ marketing is word-of-mouth advertising. A) Conversational B) Filter C) Native D) Viral

________ advertising is a sales pitch that fits into the flow of information being shown. A) Conversational B) Filter C) Native D) Viral

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust. A) conversational B) filter C) native D) viral

________ marketing is when companies use social computing tools to obtain feedback from customers. A) Conversational B) Filter C) Traditional D) Viral

Approximately ________ percent of consumers consult reviews before making an online purchase. A) 25 B) 50 C) 75 D) 100

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews. A) 1/3 B) 2/3 C) 1/4 D) 3/4

Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions. A) data B) intelligence C) knowledge D) wisdom

________ uses Clarabridge text analytics software to analyze comments from its online notes, e-mails, receipt-based surveys, and social media. A) Dunkin' Donuts B) McDonald's C) Starbucks D) Wendy's

The "_______ Effect" sometimes drives physicians to provide care that patients do not actually need as a way of trying to make the patients happy. A) Facebook B) Google C)Twitter D) Yelp

Banner Health uses natural-language recognition technology to analyze online comments on social media and then reroutes negative feedback into its call center. This service is performed by _______. A) Empathiq.com B) Healthgrades.com C) Salesforce.com D) Slack.com

Social computing increases _________. A) buyer power B) supplier power C) threat of new entrants D) threat of substitutes

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________. A) CRM B) ERP C) HRM D) SCM

________'s platform helps enterprises to manage the consumer experience at every interaction; the company provides social media marketing, social media monitoring, social advertising, content management, collaboration, and advocacy for large companies. A) Flickr B) Salesforce C) Sprinklr D) Twitter

_______ is NOT a competitor of Sprinklr in the social media management marketspace. A) Adobe B) Oracle C) Salesforce D) Twitter

________ allows companies to post jobs to eight different social networks simultaneously. A) Bullhorn Reach B) LinkedIn C) Monster D) Wattpad

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization. A) Employee development B) Onboarding C) Recruiting D) Social networking

________ is NOT a tool used by HR professionals. A) Chatter B) Tibbr C) Wattpad D) Yammer

LinkedIn's main market segment is _________. A) high-skill jobs B) low-paying jobs C) low-skill jobs D) upper-level executives

Job coaches recommend spending ________ percent of your time online to get a job. A) 10 B) 25 C) 50 D) 80

Job coaches recommend spending most of your time ________ to get a job. A) educating yourself B) networking C) online D) talking to headhunters

In 2015, Snapchat entered a partnership with _______ to present live stories from selected games. A) Major League Baseball B) The National Basketball Association C) The National Football League D) The National Hockey League

World Stickers lets users add _______ reality elements into any scenery. A) augmented B) overlay C) snap D) virtual

________ is a Snapchat competitor in Japan and Korea. A) Facebook B) Instagram C) Snow D) WhatsApp

Unlike the NFL and MLB, the NBA encourages sharing of game highlights and photos on social media sites like Vine.

Users had passive involvement with Web 2.0 websites. Web 3.0, on the other hand, facilitates more interactive social computing.

Companies listen to consumers in the blogosphere who express their views on the companies' products. This is consumer-generated media.

The best thing about blogs is that they accurately reflect the opinions of customers.

A wiki is a website made up entirely of content posted by users.

Two Coast Guard Academy cadets used social media to pinpoint the locations of people in need of help in the 2017 Hurricane Harvey disaster.

Social media is a reliable method for communicating about emergencies, so emergency responders use social media in conjunction with the 911 system as much as possible.

If a company is getting a lot of negative posts on its Wall, it is best to turn off features that let customers post comments without company approval.

Collaborative consumption services offer employees many benefits including higher pay, more paid vacation, and flexible hours.

Collaborative consumption services help establish a more sustainable global environment.

Banks use social capital to make lending decisions.

A filter bubble is a result of a search in which a website algorithm guesses what a user would like to see based on information about the user.

Filter bubbles guarantee that you will see websites that widely disagree so you can come to an informed decision.

Group buying on websites like Airbnb helps consumers get special deals.

Social marketplaces act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Social marketplaces are an example of C2C commerce.

Viral marketing lends itself especially well to social networking.

Social computing generates faster and cheaper results than traditional focus groups.

Traditional focus groups foster closer customer relationships than social computing does.

Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results.

Online reputations do not matter as much in the healthcare industry because insurance companies put limits on the available doctors.

For healthcare providers, it is best to respond to negative reviews as soon as possible with detailed information so that readers can verify the accuracy of the response.

Social computing empowers customers and enables them to become business advocates and influencers.

Businesses must respond to customers more quickly and appropriately than they did prior to social computing.

Social computing improves customer service.

Schneider Electric moved its business from Sprinklr to Salesforce because Salesforce was more flexible and allowed the company to quickly expand in India.

Social networks are only useful for active job seekers.

You can create a profile on LinkedIn for free.

LinkedIn's main market is upper-level executives.

Any LinkedIn page is better than nothing.

It is possible to damage your own reputation on LinkedIn.

You shouldn't put volunteer work on LinkedIn.

Users must have a Snapchat logon to use Snap Camera.

Current Snapchat posts disappear after 10 seconds.

Snapcash is a successful peer-to-peer payment competitor with Venmo and PayPal.

Snapchat's Specs is a Google Glass competitor.

___ is a loose collection of information technologies and applications plus the websites that use them.

A ___ is a personal website, open to the public, in which the site creator expresses his or her feelings or opinions through a series of chronological entries.

___ refers to the number of connections a person has within and between social networks.

A(n) ___ is a website that takes different content from a number of other websites and mixes them together to create a new kind of content.

___ refers to the delivery of e-commerce activities and transactions through social computing.

___ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.

___ is a method of e-commerce that takes all of the key aspects of social networks and focuses them on shopping.

A ___ is a result of a search in which a website algorithm guesses what a user would like to see based on information about that user.

___ refers to advertising formats that make use of the social context of the user viewing the ad.

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as ___.

___ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

List and describe the eight Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have eight examples).

What benefits of social commerce do you currently enjoy? As someone about to enter the marketplace, how can social computing impact your future job prospects? How do businesses benefit from using social commerce? What risks do all businesses encounter in this social networking world?

What is collaborative consumption? Describe three collaborative consumption models. Why is collaborative consumption so popular? What are some problems with collaborative consumption models? Do you engage in collaborative consumption (why or why not)?

Organizations argue that social marketing is acceptable since customers are providing their feedback or opinions willingly online. Do you think it is ethical for companies like Facebook, Google, and Banjo to sell information they collect (why or why not)?

Given the tips in the book, what is your strategy for using LinkedIn? Why do you think it is important to focus on these particular things?