Which of the following best represents the peripheral route to persuasion? A person is persuaded because ________.
A)of non-message factors such as a communicator's attractiveness
B)she has thought carefully about a message
C)she finds a message to be logically sound and compelling
D)a message evokes a moderate amount of fear and is moderately discrepant

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves being persuaded by aspects other than the message's content, such as the attractiveness or credibility of the communicator, rather than through careful consideration of the message itself.

Which of the Following Best Represents the Peripheral Route to Persuasion