Which of the following are Petty and Cacioppo's (1986) two routes to persuasion?
A)Central and peripheral
B)Systematic and holistic
C)Cognitive and heuristic
D)Constant and fluctuating

Question

Quizplus · Accepted Answer

Petty and Cacioppo's (1986) Elaboration Likelihood Model of persuasion proposes two primary routes to persuasion: the central route, which involves careful and thoughtful consideration of the arguments (content) presented, and the peripheral route, which involves cues outside the message content itself, such as the attractiveness or credibility of the source.

Which of the Following Are Petty and Cacioppo's (1986) Two