Jan needed a new phone so she went to the phone store where they offered her the latest Samsung for 50 dollars. She agreed to buy the phone. Then they told her that she would have to sign a new contract for 80 dollars a month. Jan has just experienced
A)lowballing
B)the door-in-the-face technique
C)the foot-in-the-door technique
D)the fundamental error
E)the central route of persuasion

Question

Quizplus · Accepted Answer

Lowballing is a technique where an initially attractive offer is made to get a person to agree to a deal, and then the terms are made less favorable. In this scenario, Jan was initially attracted by the low price of the phone, only to find out later about the additional cost of the contract.

Jan Needed a New Phone So She Went to the Phone