Laila recently made a sales presentation on "The Benefits of Investing in Frank Jenson Mutual Funds." The seminar was well received, and Laila attributed its success to a careful analysis of the audience's psychographic characteristics. Which of the following characteristics did Laila most likely infer from the analysis?
A) The majority of the audience believes in living a secured old age.
B) The majority of the audience is Christian.
C) The majority of the audience earns $200 per day.
D) The majority of the participants are Asian.
E) The majority of the participants are women.

Question

Quizplus · Accepted Answer

Psychographic characteristics involve understanding the beliefs, values, lifestyles, and attitudes of an audience. Option A, which mentions the audience's belief in living a secured old age, fits into the category of psychographic characteristics because it reflects their values and attitudes towards financial security and planning for the future.

Laila Recently Made a Sales Presentation on "The Benefits of Investing