In analyzing members of groups, which of the following features of an individual is most useful in psychographic profiling?
A) the age of the individual
B) the values and beliefs of the individual
C) the annual savings made by the individual
D) the sex of the individual
E) the annual tax paid by the individual

Question

Quizplus · Accepted Answer

Psychographic profiling focuses on understanding an individual's values, beliefs, interests, and lifestyle. This information is most useful in predicting behavior and preferences, making option B the correct answer.

In Analyzing Members of Groups, Which of the Following Features