Positive and informative messages should emphasize benefits when
A) presenting factual information only.
B) presenting benefits that may not be obvious.
C) the benefits make the audience seem selfish.
D) the audience's attitude toward the information is unimportant.
E) the audience probably already knows the benefits.

Question

Quizplus · Accepted Answer

Emphasizing benefits, especially those that may not be obvious, helps in making the message more persuasive and relevant to the audience. It highlights the value of the information being presented.

Positive and Informative Messages Should Emphasize Benefits When