Which of the following is an example of a negative message recast as a persuasive message?
A) A newspaper informs subscribers about a discount on the Sunday edition.
B) A newspaper urges subscribers to send in renewals early to avoid rate increases.
C) A newspaper informs subscribers that rates will increase by 10 percent.
D) A newspaper urges subscribers to get print as well as electronic versions of the paper.
E) A newspaper informs subscribers about expanded coverage of sporting events.

Question

Quizplus · Accepted Answer

B) transforms a potentially negative situation (rate increases) into an opportunity for subscribers to save money by acting early, making it a persuasive message.

Which of the Following Is an Example of a Negative