When consumers decide to buy products or services, they are guided exclusively by logic; emotional appeal has no place in purchasing decisions.

Name: When consumers decide to buy products or services, they are guided exclusively by logic; emotional appeal has no place in purchasing decisions.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

Consumers are often influenced by emotional appeal as well as logic when making purchasing decisions, as emotions can significantly impact brand perception and buying behavior.

When Consumers Decide to Buy Products or Services, They Are