One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.One dimension refers to the extent that people within the culture prefer structured situations with clear cut rules and little ambiguity.This dimension would best be described as:
A)power distance.
B)long-termism.
C)uncertainty avoidance.
D)individualism.
E)masculinity.

Question

Quizplus · Accepted Answer

Uncertainty avoidance is the dimension that describes the extent to which people in a culture prefer structured over unstructured situations, indicating their tolerance for uncertainty and ambiguity. This dimension reflects how cultures deal with the fact that the future can never be known: cultures high in uncertainty avoidance prefer clear rules and regulations, while those low in this dimension are more comfortable with ambiguity and taking risks.

One Framework That Helps with Studying the Influence of Culture