Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest solution to the problem?
A) involve ad agencies from the company's domestic environment.
B) involve ad agencies from the host country's environment.
C) check with government officials.
D) employ foreign language specialists for all markets.
E) don't worry about it, the problem usually corrects itself.
Correct Answer:
Verified
Q1: In Britain, one U.S.advertiser ran a campaign
Q2: _ is one of most formidable barriers
Q3: Translation errors include:
A)simple carelessness.
B)multiple-meaning words.
C)idioms.
D)all of the
Q4: With respect to budget forms for advertising,
Q6: One framework that helps with studying the
Q7: In an advertising message, the original slogan
Q8: Many of the trickiest promotional issues occur
Q9: To solve language-related barriers, companies in international
Q10: In international marketing, numerous promotional efforts misfire
Q11: In international marketing, advertising to some extent
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