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Given That So Many Errors Can Occur with Translation and Misunderstanding

Question 5

Multiple Choice

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market, which of the following is probably the easiest solution to the problem?


A) involve ad agencies from the company's domestic environment.
B) involve ad agencies from the host country's environment.
C) check with government officials.
D) employ foreign language specialists for all markets.
E) don't worry about it, the problem usually corrects itself.

Correct Answer:

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