If a company follows a _____ involvement path, it normally gives up the ability to motivate and monitor the sales force and to train them to better serve the customer.
A)low
B)middle
C)high
D)backward
E)parallel

Question

Quizplus · Accepted Answer

A low involvement path in sales or marketing means the company has minimal control and interaction with the sales processes and personnel, which limits its ability to motivate, monitor, or train the sales force effectively.

If a Company Follows a _____ Involvement Path, It Normally