Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.
A) advertising
B) personal selling
C) sales promotion
D) public relations
E) telemarketing

Question

Quizplus · Accepted Answer

Sales promotion involves short-term incentives to encourage immediate purchase or increase sales, such as contests, discounts, giveaways, and loyalty programs. In this case, Subway is using a contest to promote their new sandwich and encourage customer engagement. The prize of a free sandwich every day for a year and an appearance in a TV commercial is a strong incentive for customers to participate in the contest and try the new sandwich, which can potentially increase sales.

Subway Is Conducting a Contest in Which Customers Are Asked