The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of
A) sales promotion.
B) direct marketing.
C) personal selling.
D) publicity.
E) social media.

Question

Quizplus · Accepted Answer

This is an example of publicity, which is a form of nonpersonal communication that involves disseminating information to the public through media channels, such as press releases and news stories. The Sharper Image is using this strategy to generate free exposure for its new products and build awareness among consumers. Sales promotion, direct marketing, personal selling, and social media are other promotional strategies that involve more direct or targeted forms of communication.

The Sharper Image Likes to Use Nonpersonal Communication in News