The primary function of most wholesalers is to
A) support the needs of the manufacturers and provide them with market information.
B) provide for the unique needs of the individual retailers buying their merchandise.
C) provide information system tracking of inventory for the ultimate consumer.
D) perform physical distribution of products from manufacturers to retailers.
E) develop and share database information about customers.

Question

Quizplus · Accepted Answer

The primary function of most wholesalers is to perform physical distribution of products from manufacturers to retailers. They act as intermediaries by purchasing large quantities of goods from manufacturers and then selling them to retailers in smaller quantities. They typically provide services such as storage, transportation, and inventory management to help retailers manage their supply chain. They also provide value-added services such as marketing support, product training, and customer service.

The Primary Function of Most Wholesalers Is to