Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to
A) party-plan retailing.
B) franchising.
C) vending.
D) corporate chain retailing.
E) off-price retailing.

Question

Quizplus · Accepted Answer

Franchising is the best choice for this service because it involves an established business model being replicated in other locations with the support and guidance of the franchisor. This would allow Malcolm to expand his car washing and waxing business while maintaining consistency in service and brand image across different cities.

Malcolm Lewis Has Come Up with the Idea of a System