If Megan Roberts were given total marketing responsibility over Diet Cherry 7Up, she would hold the position of ____ manager.
A) product
B) sales
C) marketing
D) advertising
E) brand

Question

Quizplus · Accepted Answer

The term "brand manager" is typically used to describe someone with total marketing responsibility over a specific brand, such as Diet Cherry 7Up. This role involves developing and executing marketing strategies to build and maintain brand equity, and may also involve product development, pricing, and distribution decisions. Therefore, the best choice is E, "brand."

If Megan Roberts Were Given Total Marketing Responsibility Over Diet