A brand manager in a multiproduct firm would be responsible for
A) performance of a specific brand.
B) all brands within a product line.
C) branding the products of the firm.
D) all products in the brand-line group.
E) all brands made by the firm.

Question

Quizplus · Accepted Answer

A brand manager in a multi-product firm would typically be responsible for the performance of a specific brand. They would focus on developing and implementing strategies to promote that brand and meet specific business objectives related to it. They may work closely with other brand managers within the same company, but their primary focus would be on their own brand.

A Brand Manager in a Multiproduct Firm Would Be Responsible