Discuss the dimensions of a product mix.

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The Answer is A product mix is the composite, or total, group of products that an organization makes available to customers. Procter & Gamble's product mix comprises all the health-care, beauty care, laundry and cleaning, food and beverage, paper, cosmetic, and fragrance products the firm manufactures. The width of product mix is measured by the number of product lines a company offers. General Electric offers multiple product lines, including consumer products such as housewares; healthcare products such as molecular imaging; and commercial engines for the military. The depth of product mix is the average number of different product items offered in each product line. Procter & Gamble is known for using distinctive branding, packaging, segmentation, and consumer advertising to promote individual items in its detergent product line. Tide, Bold, Gain, Cheer, and Era-all Procter & Gamble detergents-share the same distribution channels and similar manufacturing facilities, but each is promoted as a distinctive product, adding depth to the product line.

Discuss the Dimensions of a Product Mix