Three primary methods of collecting information for environmental scanning are
A) marketing research, company records, and advance orders.
B) secondary sources, company records, and observation.
C) executive knowledge, media, and marketing research.
D) observation, secondary sources, and marketing research.
E) company database, executive knowledge, and research.

Question

Quizplus · Accepted Answer

Observation, secondary sources, and marketing research are the three primary methods of collecting information for environmental scanning. Observation involves directly observing and gathering information about the environment, while secondary sources refer to existing publications and data from other sources. Marketing research involves collecting and analyzing data on consumer behavior, market trends, and other factors that may impact the environment. Together, these three methods provide a comprehensive view of the environment and can help organizations stay informed and adapt to changing circumstances.

Three Primary Methods of Collecting Information for Environmental Scanning Are