To monitor changes in the marketing environment effectively, marketers must engage in
A) environmental scanning and analysis.
B) economic scanning
C) self-regulatory analysis
D) marketing research analysis
E) information collecting

Question

Quizplus · Accepted Answer

Environmental scanning and analysis involve tracking and analyzing trends, competitors, and other factors that can impact a company's marketing strategy. This is a necessary step to stay ahead of the curve and identify new opportunities or potential threats. Economic scanning, self-regulatory analysis, marketing research analysis, and information collecting can all be part of environmental scanning and analysis, but they are not sufficient on their own to monitor changes in the marketing environment effectively.

To Monitor Changes in the Marketing Environment Effectively, Marketers Must