SUP ATX, based in Austin, Texas, is the largest stand-up paddle board maker that markets their products directly to consumers via their website. The SUP ATX mission is to spread the sport of stand-up paddle surfing from oceans to lakes and rivers around the world. Stand-up paddle surfing or boarding is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards, and the fact that the sport provides a fun way to exercise and allows users to enjoy the outdoors. Which of the following would be the "best" target market for SUP ATX paddle board products?
A) Active adults aged 24 to 40 who enjoy outdoor recreational activities
B) High school students aged 15 to 18 who are looking for alternatives to traditional sports activities
C) Sporting goods retailers such as Dick's Sporting Goods who are seeking new products to sell in their retail stores
D) Professional surfers who compete in surfing competitions across the globe

Question

Quizplus · Accepted Answer

The best target market for SUP ATX paddle board products would be active adults aged 24 to 40 who enjoy outdoor recreational activities. This group is likely to have the discretionary income to purchase a paddle board, and also has the time and interest in outdoor recreation to make use of the product. High school students may not have the necessary funds to purchase a board, and sporting goods retailers may not be interested in carrying a niche product like stand-up paddle boards. Professional surfers also have their own specialized equipment and may not be interested in using a paddle board for competition.

SUP ATX, Based in Austin, Texas, Is the Largest Stand-Up