You want to include a detailed marketing organizational chart in the company marketing plan.
Which of the following sections of the marketing plan will you include this chart in?
A) SWOT analysis
B) Performance evaluation
C) Marketing implementation
D) Marketing objectives
E) Environmental analysis

Question

Quizplus · Accepted Answer

The marketing implementation section is where the marketing plan outlines specific actions for achieving the marketing objectives. Including an organizational chart here would make sense as it would show the specific roles and responsibilities of individuals and teams within the marketing department, helping to ensure that the implementation of the plan is effective and efficient. The other sections listed (SWOT analysis, performance evaluation, marketing objectives, and environmental analysis) would not be the most appropriate place for an organizational chart.

You Want to Include a Detailed Marketing Organizational Chart in the Company