A marketing strategy is a written document that specifies the activities to be performed to implement and control a firm's marketing activities.

Name: A marketing strategy is a written document that specifies the activities to be performed to implement and control a firm's marketing activities.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A marketing strategy outlines the overall plan and approach for marketing efforts, but it is not necessarily a written document specifying activities; that would be a marketing plan.

A Marketing Strategy Is a Written Document That Specifies the Activities